Case study: Landing page for Bezopice.sk
About client
Myrkl is a dietary supplement designed to break down alcohol and mitigate its negative effects. It is sold by the Slovak e-shop bezopice.sk, which specializes in products that support a healthy lifestyle associated with alcohol consumption.
Myrkl is a relatively new product on the market, and its effects are often unknown to the average customer — which requires clear and understandable communication of its benefits.
Project objectives and goals
The goal was to create a landing page specifically for visitors from PPC campaigns who are not yet familiar with the Myrkl product.
The purpose of the landing page was to:
- clearly explain what Myrkl is,
- simply communicate how it works and what benefits it brings,
- dispel any doubts and convince the customer of the product’s advantages,
- support the purchase decision through reviews and credible elements,
- and simplify the path to conversion as much as possible.
Initial situation
Originally, the client presented the product only through its main e-shop, where the information was presented in a complicated way, which could hinder understanding of the product and affect campaign results.
As a PPC specialist, I saw potential in creating a separate landing page based on the principles of sales psychology, which guides visitors to purchase through a clear structure.
Solution – landing page design
Structure
The website copies the proven sales process and guides the user through logically connected sections:
Intro headline with a clear benefit – fast alcohol breakdown and no hangover in the morning
How Myrkl works – simple explanation of how it works
Who it is intended for – usage by various target groups (working people, party people, responsible adults),
Composition and natural ingredients – explanation of the contents without technical complexity,
Customer ratings and reviews,
Call to action with a clear CTA – buy the product
Design and visuals
When designing the visuals, I used the official colors of the Myrkl product to ensure that the website retained a consistent visual identity.
Elements typical of the product were used — dark blue with yellow and gold colors,
Clean layout with sufficient white space to support readability,
Visually separated sections to maintain user attention,
CTA elements prominently placed across the page.
Design of the myrkl.bezopice.sk landing page
Results
The page became the main sales channel for PPC campaigns and significantly improved new visitors’ understanding of the product.
Simplified explanations of the product’s effects and benefits contributed to greater interest in the product and increased conversion rates.
The page supported stable campaign results without the need for major adjustments or testing of different messaging.
The client gained a landing page that supports their business activities and directly contributes to the effectiveness of online advertising.
Záver
Myrkl.bezopice.sk shows how a clearly structured and tailor-made landing page can significantly improve the results of PPC campaigns.
Properly presented content, appropriately chosen design, and sales logic can facilitate the customer’s decision-making process and effectively promote the sale of a product that is new or less known on the market.