About me
My name is Michal Urban
I have over 8 years of experience in marketing. I studied marketing and worked on the client side and in an agency.
I have experience in managing the marketing of a smaller company, where I felt the need to be able to properly analyze the company and the market, set goals and prepare a suitable strategy based on them, thanks to which the company will achieve them, within a limited budget.
From working as a performance specialist in an agency focusing on smaller clients, I know how to achieve success and achieve results even with a small budget. Thanks to this experience, I also know how not addressing the marketing basics can limit the overall performance of campaigns.
Education
I studied at the Faculty of Mass Media Communication in Slovakia and also at the Tomas Bata University in Czech Republic, where I studied marketing communication. So I am a qualified marketer.
In addition, I completed a six-month study of digital marketing through the organization Digital University and I have taken several courses on brand building. However, my education does not end there and I gain new information every day.
Experience
NANOOK, Prague
As part of my work at a marketing agency, in addition to creating, optimizing, and evaluating PPC campaigns, I was also responsible for creating content for social networks, creating newsletters, and creating sales landing pages.
Digital Boom, Bratislava
At the marketing agency, I was in charge of dozens of clients, with whom I achieved results thanks to the effective use of Google Ads and Facebook Ads campaigns.
Neka Stores, Trnava
As a marketing manager, I helped manage all marketing activities of the company. I implemented several PPC campaigns focused on immediate sales, research to analyze the target audience and marketing macro environment for strategic management of the company. I designed the e-shop according to the principles of behavioral economics. I was also in charge of creating the blog.
Certificates
Digital University
As part of the six-month digital marketing course, I completed 16 full-day lectures and practical assignments focused on topics such as brand building, marketing strategy, content marketing, PPC advertising systems, social media, email marketing, and more. I completed my studies with practical mentoring in the field of marketing strategy.
Psychology in marketing
I completed an international course led by the world’s leading experts in consumer psychology. I learned how to apply psychological principles to ads, websites, emails, and sales strategies to increase their effectiveness.
Effective brand building
The course Effective Brand Building in an Age of Chaos from renowned brand expert Michal Pastier is a practical guide on how to build a brand quickly and effectively in an age of short attention spans, hyper-competition, and chaos.