The client came with a request to set up performance campaigns in Google Ads for the new e-shop bezopice.sk. Previous attempts to launch campaigns on their own encountered technical problems and non-functional settings. Thanks to a thorough analysis, correction of key shortcomings and a professionally prepared campaign, we managed to successfully launch sales of the Myrkl nutritional supplement on the new e-shop and confirm its market potential in the online environment during the first season.
Neka Stores operates a brick-and-mortar store and an e-shop in Slovakia. The goal was to increase online sales of a wide portfolio of products for bathrooms, kitchens, gardens and installations. Thanks to a thorough setup of analytics, product feed and the launch of the Performance Max campaign, they managed to achieve ROAS of 455%, an average ACoS of 20.11% and create a solid foundation for further growth of the e-shop.
By optimizing Google campaigns, launching remarketing, and targeting growing products, I helped the PolanaTea.sk e-shop reach its target ACoS while significantly increasing performance. The result was more effective advertising, more orders, and a stable foundation for further brand growth.
The case study shows how I modernized the website of engineering company Simeris, eliminating technical errors, simplifying the structure, and creating a design that supports business goals. Clearly communicated services, clear benefits, and targeted calls to contact gave the company a professional presentation and a better tool for acquiring customers.
In this case study, I show how simplifying the structure, shortening texts, creating product pages, and a modern design with clear CTA elements helped Dapin studio achieve a clear and visually attractive website that supports their business goals and matches the design character of the brand.
By creating a clearly structured landing page for the Myrkl product, I simplified the communication of benefits, increased credibility, and helped the client more effectively reach customers from PPC ads. The result is a page that drives sales and improves campaign results.